23 August 2011

The First Commercial For NFC Enabled
Nokia 600 & 700 & 701 Hits the Airwaves

Just a few days after the introduction the latest wave of Nokia's smartphone devices powered with the upcoming Symbian Belle OS at the global launch event in Hong Kong, Nokia have begun promoting the NFC-enabled Nokia 600, Nokia 700 and Nokia 701 to the populace with their first commercial.

Nokia is teaming up with China's leading location-based social app, Jiepang to promote NFC check-ins, a faster and verified way to "check in" and share locations with friends using a special Jiepang app preloaded on the newly launched Nokia smartphones.

In short, this commercial is actually a short romantic story about a young man leveraging Jiepang’s NFC check-ins to proposal to his girl friend and it definitely worth watching if nothing else than because it is ONLY way to find out if she said yes or no :)

"We're grateful to team up with Nokia to explore more convenient and authentic ways to share locations with friends," said Jiepang CEO, David Liu. "NFC check-ins has a lot of user benefits. And we think our merchant partners will feel really comfortable rewarding check-ins, as they will know for sure that Jiepang users are actually physically in their stores."

Jiepang today also announces plans to send NFC window stickers to merchant partners in six cities of the Greater China Region, which include Beijing, Shanghai, Guangzhou, Chengdu, Taipei and Hong Kong. Consumers will be able to check-in and share locations simply by swiping an NFC-enabled smartphone over the Jiepang sticker.

"Jiepang is really a good social and customer loyalty solution that can best leverage Nokia smartphones and Symbian Belle. We are happy to work with Jiepang in bringing a new NFC service to everyday life," said Hubert Huang, Head of Ecosystem Developer Experience, Greater China at Nokia.

Jiepang is the first location-based service in Greater China to use NFC for check-ins. Previously, in April 2011, Jiepang distributed over one thousand NFC stickers at the Strawberry Music Festival in Beijing, one of the largest music festivals in China, to invite users to check in at the event as well as nearby venues partnered with the special NFC activity. Users were rewarded discounts and gifts for their verified NFC check-ins.