27 June 2011

Nokia's Ovi Store Tops
Six Million Daily Downloads

The momentum of Nokia’s Ovi Store continues to be strong. Every day more than 300,000 new Nokia accounts are created, and every day consumers worldwide download some 6 million mobile apps and content.

Additionally, as we recently reported, Ovi Store has grown nearly eight times in one year, with more than 48,000 apps now available. Nearly 1,000 new apps are added every week, too. Series 40 devices, which will enable apps for the next billion mobile phone users, have experienced more than 35 per cent growth in download volumes in the last two months, making up about a quarter of the total downloads.

As of last May, more than 170 developers had each exceeded 1 million downloads on Ovi Store. Among these developers, 15 companies had 10 million to 20 million downloads; five companies had 20 million to 30 million; and one company, Offscreen Technologies, had more than 72 million downloads.

Operator billing connections are growing at a steady pace, as well, and the total number now includes 121 operators across 42 countries. Operator billing improves the consumer experience. When consumers buy Store apps and other Nokia Services, any purchase via operator billing is simply charged to the mobile phone bill issued by their Operator.

Recent additions to operator billing include:  

•    Chile with Claro – AMX
•    Portugal with Vodafone
•    Hong Kong with five operators: CSL, 3HK, SMV, PCCW, and CMHK
•    United Arab Emirates with Etisalat

Also, more than 400,000 mobile and web developers from around the world have joined Nokia’s developer program in the past year. Together, they are making the most of a truly global distribution opportunity that only Nokia can provide. It is also worth noting that the Store is now available in more than 190 countries and over 30 languages; more than 90 per cent of all Store customers download apps in their own language.  

Qt developers can now target more than 100 million Nokia devices for their apps. And let’s not forget the 150 million future Symbian smartphones Nokia intends to sell, including the Nokia E6, Nokia X7, and Nokia Astound from T-Mobile USA. Also, Qt app developers can re-use code to speed the creation of apps on Maemo and the new Nokia N9 that will ship later this year.

With Nokia’s unmatched integrated billing and global presence, monetization opportunities and local merchandising of content to consumers, developers can ensure that they make the most of this global opportunity.