20 August 2010

Nokia Continues Expansion Through
Acquisitions Of Small Technology Firms

Nokia is looking to increase its investment in the development of its Internet services, and continues with acquisitions of small privately-held companies with management in place and talented teams developing services that Nokia itself plans to offer in the future.

Nokia has bought a number of the small companies particularly those that focus on location based services and user-generated content. With Plazes, OZ Communications, Cellity, bit-side GmbH, Plum and other recent acquisitions Nokia is clearly trying to offer the best possible solution for connecting people through the location-based services, communities and social networks.

Internet is a fast-paced market segment where new companies and potential targets are often the brain children of deep expertise enthusiasts. During the start-up phases these deep enthusiasts create basic requirements, lay down enough code that a giant like Nokia can then take the technology and fold both technology and vision into their larger services.

Their innovative technologies are another important elements for its web/service strategy under the Ovi brand and it will helps Nokia to accelerate its vision of bringing people and places closer together and to roll those services out faster !

The last one in chain is a small US mobile analytics firm Motally, Nokia today announced it has signed an agreement to acquire Motally Inc., a privately-held US-based company.

Motally's mobile analytics service offers in-application tracking and reporting, and is designed to enable developers and publishers to optimize the development of their mobile applications through increased understanding of how users engage.

The service offering is planned to be adapted for Qt, Symbian, Meego and Java developers, and Nokia plans to continue serving Motally's existing customer base.

"The acquisition underpins Nokia's drive to deliver in-application and mobile web browsing analytics to Ovi's growing, global eco-system of developers and publishers, enabling partners to better connect with their customers and optimize and monetize their offering", said Marco Argenti, Vice President, Media, Nokia.

Motally currently employs a team of eight people. The transaction is subject to customary closing conditions and is expected to close during the third quarter of 2010.