19 April 2010

It's Easy To Be Green
Here's Your Chance to Win a Nokia 5630 XM

After releasing the fifth and final video in the easy to be green series that shows how every last bit of a Nokia device can be utilised recycled or reused from the battery to the buttons, Nokia has decided to continue with the highly successful camping by offering you a chance to win brand new Nokia 5630 XpressMusic.

Nokia is looking for the best mobile eco ideas out there from one of the many users, so in case you have a great – serious or silly – eco idea related to your device that hasn’t been shared yet you can enter the competition over at Nokia Conversation blog and even win yourself a Nokia 5630 XpressMusic!

They want you to transform these ideas with a touch of creative juice. If even just a small portion of Nokia’s over one billion users submitted an idea they ’d have a lifetime of ways to help sustain the planet. Get some inspiration from the mobile eco tips videos.

Prizes up for grabs

The best mobile eco ideas will be turned into animated films premiered right here on Nokia Conversations. The winners will receive a Nokia 5630 XpressMusic or similar Nokia device. Nokia 5630 XpressMusic is a great example of a phone that comes packing an impressive list of green credentials: The materials have been chosen with the environment in mind.

It features the Power Save mode, an ‘Unplug charger’ reminder, and it comes with our high efficiency charger.The device also includes eco content and services: Eco zone via download, eco bookmarks, content and personalisation, eco tips in tutorial, maps for route optimisation, and more available on Ovi Store.

How to join in:

If you are aged 13 or older, share your idea via our storyboard widget below and make sure your smartest mobile eco idea gets heard by April 30, 2010. Your idea will appear on the Comments field below. There’s also one example on how you can play around the storyboard. The winners will be contacted personally via email. View the contest rules >>

Nokia’s ongoing commitment to the environment and huge effort to encourage the proper recycling of unwanted electronics to further reduce their environmental impact definitely deserves high applaud and attention.

As a part of this initiative, Nokia encourage mobile phone users to dispose their used handsets and accessories such as charges and handsets, regardless of the brand, at any of the recycling bins set up across Nokia Priority Dealers and Nokia Care Centers.

Nokia supports the concept of individual producer responsibility. In order for us to carry out our own responsibilities we need others in the value chain, like consumers and retailers, to commit to bring back obsolete mobile devices and accessories for responsible recycling. Such co-operation eventually leads to a situation where significant drivers for environmentally optimized product desing enabling easier recycling would become commonplace, bringing further benefits for consumers, producers and the environment.