05 March 2010

Ovi Store Statistic:
22 Application Downloads Per Second

For those of you keeping track, Ovi Store continues to grow and these latest stats indicate an on-going upward trend for downloads and other metrics. Here are the latest stats for Ovi Store as of the 28th of February.

Nokia's online source for mobile content, is hitting its stride. Consumers in more than 180 countries now come to Ovi Store for nearly 1.5 million downloads a day. Volume is growing quickly: new users and downloads are up in February more than 100% month-on-month from January.

Local language support on Ovi Store, originally just seven languages, has now increased to 16: Chinese, Danish, Dutch, German, English, Finnish, French, Canadian French, Indonesian, Italian, Norwegian, Polish, Russian, Spanish, Swedish, and Turkish. The top 10 Ovi Store national markets, ranked by performance, are: Egypt, France, Germany, India, Indonesia, Italy, Russia, Saudi Arabia, the U.K., and Vietnam.

Downloads

We're seeing around 1.5 million downloads a day through Ovi Store, which is around 22 downloads per second, 24/7, with daily highs of 1,300 downloads per minute. Another detail is on average, each registered user has downloaded (12) items from Ovi Store since the launch.

Availability

With support for 30 language variations, 90% of Ovi Store visitors are using their local language when available.  Additionally new users and downloads are up in February more than 100% month-on-month from January. The top downloading countries from Ovi Store in alphabetical order are: France, Germany, India, Indonesia, Italy, Russia, Saudi Arabia, Turkey, UK & Vietnam.

Devices

More than 100 devices are supported, 60+ of them Symbian, and the most prominent devices were all touch models: N97, N97 mini, 5800 XpressMusic, and 5530 XpressMusic.

Publishers

With publishers from more than 80 countries distributing their content through Ovi Store, it's a great way for Nokia users in all parts of the world to find something they're looking for.  Recently Polarbit and Nimbuzz have both passed 1 million downloads for their games and app.  The Forum Nokia Ovi Publishers Successes blog has other other application success stories from publishers around the world.

More than 50 operators worldwide now support Ovi Store. Local content, local language support, and mobile billing are available in 17 countries, thanks to the recent additions of Austria, Denmark, Finland, Netherlands, Norway, Poland, Sweden, and Switzerland.

On the hardware front, the Nokia X6 mobile device is the seventh device to ship with Ovi Store embedded. Using these devices, consumers can download content from Ovi Store almost as soon as they take the new device out of the box.

Developers from more than 65 countries now distribute their content on Ovi Store. How about you?

Get the resources you need to publish your content to Ovi Store.

Find out how other developers are doing with their content
in the new Ovi Publisher Successes blog.