25 March 2010

It's Easy To Be Green
With Your 'do-it-all' Smartphone!!

Everyone can make our environment better by starting from ourselves, starting from basics, and influencing others with our own actions!? As a matter of fact being green isn’t as hard as you might think, you could be making environmental decisions without even knowing it. You, know, you may already be doing it.

Today’s multi-functional devices can do their bit to help save the environment by eschewing the need for separate navigator, camera and music players and offering all those features in one device. Check out the second of Nokia’s environmental team videos after the jump and see how using one device for different things can save energy and avoid CO2 emissions.

Consider what you have in your pocket. Is it a phone that does it all? Do you just use electricity to charge one device instead of a bucket load of tech? If only 10 per cent of those over one billion Nokia mobile users switched to using their phones to do-it-all, 25million tons of CO2 emissions would be cut during a year.

Watch this latest video from the Nokia Environmental team to find out how easy it is to be green just by thinking about what the phone in your pocket can do.

* The case example in the video is calculated with an assumption that people use their mobile device for one year instead of buying a separate music player, camera, video camera, laptop computer and a car navigator. The “ 4.5 million people flying around the world once” -example is based on Climate Care’s calculation method using route London-New York as a typical single flight distance.

Increases in CO2 emissions and other greenhouse gases caused by human activities such as travel are strongly related to global warming. Increases in CO2 emissions and other greenhouse gases caused by human activities such as travel are strongly related to global warming.

"To bring this approach to life, we created the concept called the Power of We which represents Nokia's attitude towards environmental issues and brand approach. We believe in the power of the individuals together to make a real change and help the environment, starting from ourselves as employees of Nokia", says Anastasia Orkina, Director of Environmental Marketing.