15 June 2009

Nokia 5530 XpressMusic
Touches All The Right Notes For Music Lovers

At the Nokia Connection event held in Singapore today, Nokia demonstrated its commitment to harness the power of the internet and mobility to deliver compelling services and solutions to consumers. Nokia announced a number of devices with solutions that can be personalised to connect people in new and better ways.

In a keynote at the opening ceremony of the event, Executive Vice President and Chief Development Officer Mary McDowell said, "Nokia envisions a world where people will be empowered to share and connect with what matters most to them through highly personalised and contextually relevant solutions. To this end, Nokia is driving this transformation both as a company and externally to build a vibrant ecosystem and deliver relevant and delightful solutions to consumers."

"The Asia Pacific market has been an extremely important region for Nokia over the years and remains hugely important to Nokia. Asian consumers' eagerness to use technology makes this region a great place to introduce new devices and services. Singapore and many of its Southeast Asian neighbours represented here today will be among the first to take advantage of the future solutions Nokia intends to bring as we connect the planet so that everyone can participate," added Mary McDowell.

Chris Carr, Vice President of Sales in SEAP region, commented, "We are witnessing exciting developments in our industry driven by the rapid convergence of the internet and mobile. This is not only happening in advanced markets but for everyone. According to industry estimates, we have already reached the 4 billion mobile connections milestone globally early this year. The next phase of growth will be very much driven by the emerging markets, including Indonesia, Bangladesh, Sri Lanka and Vietnam. Many of the population from these markets are accessing the internet, information, education, and entertainment on their first mobile. Nokia is playing a pivotal role in this transformation."

Nokia today introduced the Nokia 5530 XpressMusic, a compact XpressMusic device that uses a touch interface for accessing people and content on the brilliantly clear homescreen. The 'scrolling' Contacts Bar provides direct access to 20 people and their latest conversations and media updates. The homescreen also features one touch shortcuts to content and popular social networks, like Facebook and MySpace.

The Nokia 5530 XpressMusic follows in the footsteps of the top-rated Nokia 5800 XpressMusic, expanding the touch XpressMusic phone range with a youthful device that has a solid stainless steel frame finish and comes in five vivid colors.

At the core of the Nokia 5530 XpressMusic is the music and entertainment experience. It is an ideal device for those who wish to quickly and easily access, share and mix a huge selection of media. In true XpressMusic form, the Nokia 5530 XpressMusic is a great music player with 27 hours of playback time, excellent audio quality and a 4 GB memory card for storing music and other media.

Videos, either self made or from social media sites such as Youtube and Facebook can be enjoyed on the brilliantly clear 2.9 inch widescreen display. New music can be purchased through the Nokia Music Store, either directly on the phone or through a PC. The music collection is easily managed and can be synchronized with the PC using the Nokia Music for PC application. Calls and music can be conveniently managed and listened to with the Nokia Stereo Headset WH-205 with tangle-free cable.

The innovative 'people carousel' features thumbnail images of up to 20 close friends and provides easy access to them and their communications history including emails, phone calls, photos or other social media updates. The Nokia 5530 XpressMusic also features the pop-up Media Bar so music, photos, videos, Internet and on-line sharing applications such as Ovi Share, Flickr and VOX are just a touch away.

The Nokia 5530 XpressMusic supports GSM/EDGE networks and also offers fast and affordable access to internet services via the integrated wireless LAN over the ubiquitous wireless networks. Nokia is collaborating with Boingo and offers three months of free Internet access in select markets. Boingo works with hundreds of hotspot operators around the world in familiar locations such as airports, hotels, coffee shops and restaurants.

The Nokia 5530 XpressMusic is expected to begin shipping in the third quarter of 2009 at an estimated retail price of EUR 199 before taxes and subsidies.