18 June 2009
Free Mobile Games Delivered Via Wi-Fi
May be Worlds First in Mobile Entertainment
 WeROK, the advertising-funded, free to download and free to use mobile/web converged services application, launched last month by ROK Entertainment Group and Wi-Fi mapping company WeFI, has added free mobile games to its roster of web-enabled mobile services.
In addition to free Mobile TV streamed on demand via Wi-Fi and free email, WeROK users are now able, in what ROK believes to be a first for the mobile entertainment industry, to download a selection of high quality games to play on their mobile phone free of charge, over Wi-Fi, via the internet.
WeROK automatically scans for the Wi-Fi hotspots and logs onto the strongest free-access hotspot within range, enabling the user to utilise a variety of web-enabled services contained within the application such as free Mobile TV, free mobile email and low-cost text services.
WeROK's suite of mobile games has been sourced from leading rich-media ad-network innerActive, providing a non-intrusive manner of in-game ad serving. The ads are retrieved via Wi-Fi and may be targeted based on player demographics, location and contextual awareness to each game.
"We have already seen a fantastic level of interest in WeROK driven, largely, by our free Mobile TV service," said Jonathan Kendrick, Chairman and CEO of ROK "and we are confident the addition of free mobile games -- in what we understand is a worlds first in mobile entertainment -- will serve to further boost the popularity of WeROK globally."
WeROK is connected to WeFi's globally-mapped database of more than 24 million Wi-Fi hotspots, and locates the best free Wi-Fi connection automatically.
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