23 May 2009

Nokia N97 Spotted In
Röyksopp - The Girl And The Robot

Yep, Nokia has managed to get the product placement for its flagship device in brand new Röyksopp video making its first appearance on the big screen if I remember right.

It is very short appearance in the "Girl and the Robot" single, nothing spectacularly indeed but folks who doing Nokia's product placement marketing definitely deserves compliments again.

"The Girl and the Robot" is the second single from the album Junior by Röyksopp with vocals of the Swedish singer Robyn. The single will be released on June 15, 2009 with remixes from Kris Menace, Chateau Marmont and Spencer & Hill

The song has been highly praised by critics and it has been often pointed out as one of the highlights of the album. "The Girl and the Robot" has been named "Song of the Day" by Popjustice before the album was even out, with reviewer calling it "a demented, choral, electronic masterpiece" and "brilliantly obsessive, bunnyboiling extravaganza."

BBC Music has labelled it "album-stealer", The Guardian said it's "tremendous",Pitchfork wrote it's "a frigid, winding bit of electro that combines a powerhouse vocal with some slippery chord changes and one of the biggest choruses of 2009 so far"and Chewing Gum for The Ears noticed the track "features an excellent vocal performance by super-Swede Robyn in a techno-tinged tale of a lonely girl and her hard-working lover that’s both emotional and a little goofy".

The Line of Best Fit described the song as "possibly the most successful.. .. . .a curious tale of an ill-fated romance between a girl and… a robot.", while Resident Advisor called it "charming" and "over-the-top pop".