29 April 2009

Nokia and Phones4U To Release
Nokia 5800 XpressMusic Star Trek Edition

Whoever is doing Nokia's product placement marketing deserves compliments for the effort, Nokia has started promotion of its first mass-market touch screen device with the ultimate product placement in the hottest movie of the last year.

Beside appearance in The Dark Knight movie, Nokia has scored the ultimate product placement for its 5800 in the latest Britney’s 'Womanizer' video clip, Christina Aguilera's 'Keeps Gettin' Better' clip and the Pussycat Dolls' Jai Ho spot which makes it one of the most advertised Nokia's product ever!

Nokia also counts product placement views in popular Flo Rida's spot for Right Round single and now to coincide with the release of the latest and much anticipated Star Trek movie, Nokia and Phones4U have teamed up to release a limited 5800 Star Trek Edition that will have Trekkies foaming at the mouth.

One of the biggest, if not the biggest, summer movies of 2009 is set for release on May 8 when Star Trek heads to theaters and this limited edition of the Nokia 5800 with ST branding all over it, is set to go on sale through the UK's Phones4U a week before, beginning on May 1st!

Blue, red and black colors will be available, and the device should be free under a £25 monthly contract from Orange, Vodafone, T-Mobile or O2. Phone will be equipped with four preinstalled special Star Trek animated screensavers, three Star Trek wallpapers, up to eight exclusive ringtones, including 'Phazer Shot', 'Red Alert' and 'Kelvin Communicator' and the special 'Phazer' application.