15 March 2008

Weekend Watching:
Nokia 5800 XM In Pussycat Dolls' Jai Ho Video!

Nokia's PR and marketing department has already done a pretty good job with product placement. In a matter of fact, this kind of advertising has become a common marketing tool for company's marketing experts and they are not only recognized this opportunity, but took full advantage of it!!

Nokia N81 was spotted in Alicia Key’s music video (Like You’ll Never See Me Again), Nokia 5800 appeared in the Batman Movie and latest Britney’s 'Womanizer' video and the Christina Aguilera's 'Keeps Gettin' Better' music clip.

SuperNova made an appearance in I Don’t Care video clip from Fall Out Boy while the Nokia N96 plays leading role in Katy Perry’s 'Hot N Cold' Video!

The latest addition to series of music videos that features latest and the hottest Nokia devices is the Pussycat Dolls' Jai Ho Video that features Nokia 5800 in scenes at the beginning of the clip.

Speaking about song and the clip, American pop girl group Pussycat Dolls has laid down some vocals on a remix of A.R. Rahman's Oscar-winning song Jai Ho from Slumdog Millionaire.

With the song's original beats and percussion in place, Pussycat Dolls' version replaces the original tune's Hindi words with English lyrics, say reports. The group also filmed a Bollywood-influenced music video for the song You are my destiny.

"It's such an honour to be able to collaborate with A.R. Rahman and be a part of the Slumdog Millionaire project in some way. I found the movie's story and music uplifting," said Nicole.