07 January 2009

Nokia.Mobi Has Extended Its Offering
With The Launch Of The 'Here And Now'

The popular mobile internet site Nokia.mobi has extended its offering with the launch of Here and Now, a new section that provides the latest world news, music, celebrity buzz, as well as information on Nokia services and products.

Bookmarked in every new Nokia device, Nokia.mobi is accessed by millions of consumers across the globe. "By providing quality content to consumers from partners such as Reuters and Rollingstone.com, Here and Now allows consumers to get more out of Nokia.mobi and mobile services in general," said Juha Rytkönen, Director Nokia.mobi.

I’ve just tested it on my 5800 and unfortunately service is optimized for lower screen resolution and doesn’t looks that good on 5800, especially not in landscape mode so I hope that Nokia will extended it with better support for phones with high-definition screens as well.

"Here and now will encourage users to come back more often and spend more time on Nokia.mobi which is great news for the growing number of advertisers that have been using Nokia.mobi as the launchpad for their mobile advertising campaigns," added Tom Henriksson, Head of Nokia Interactive Advertising.

Nokia.mobi is already popular with brand advertisers including BMW, American Express and Universal Pictures; Here and Now opens up new opportunities to advertise alongside valued news and entertainment content aimed at the 18-35 age segment.

The different sections of the site allow consumers to:

• Listen to music
• Read the Buzz about celebrities
• Browse the mobile net
• Grab downloads
• Get to Know the latest news
• Discover Nokia services and products

Here and Now is part of the Nokia Media Network, a premium mobile advertising network comprised of top-tier publishers such as Reuters and Hearst, operator partners such as Sprint and Airtel, and Nokia services. It is accessible through your Nokia device at Nokia.mobi/hereandnow.

Nokia Interactive Advertising helps brands reach the potential global audience of 3.3 billion consumers with mobile devices. Through the Nokia Media Network and Nokia Interactive Solutions, it provides brands with all they need to connect with and engage consumers with mobile advertising.