03 December 2008

Support of Symbian OS Makes
Mobile CRM Offering Most Widely
Available Among Smartphone Platforms

Expanding its reach across smartphone platforms, Maximizer Software Inc., a leading provider of simple, accessible customer relationship management (CRM) solutions, announced today that its mobile CRM solution is now available for Symbian OS, an operating system recently acquired by Nokia, the global leader in smartphone sales.

Maximizer Mobile CRM is now supported across the widest array of smartphones in the industry, as the Symbian operating system (OS) supports nearly 80 mobile devices, including Nokia N and E series, as well as specific Samsung, LG, and Siemens smartphones.

Maximizer Mobile CRM is accessible for Symbian OS smartphone users, through wireless web access, which allows on-the-go sales and service professionals and executives to view and update information anywhere, anytime. It enables real-time online access and updates to the corporate CRM system for management of customers, leads, sales opportunities, service cases and online document repositories directly via the smartphone.

“We believe that mobile CRM will proliferate beyond sophisticated IT and business users to widespread global adoption across all industries and customer-facing job functions in small and medium-sized businesses,” said William Anderson, executive vice president of technology, Maximizer Software.

“Our support of Symbian OS gives Maximizer Mobile CRM the greatest reach in the global market and with mobile device and OS manufacturers aggressively pursuing this expanding market, we are committed to ensuring our CRM solution works on the devices that mobile and field workers are demanding.”

Availability & Pricing
In addition to Symbian supported devices, Maximizer Mobile CRM is available for BlackBerry, Windows Mobile, iPhone, and Palm smartphones. Please call 1-800-804-6299 or visit www.maximizer.com/mobileCRM for further information and demos.