26 October 2008

Weekend Watching:
Nokia N96 In Katy Perry’s 'Hot N Cold' Video!

It seems that folks from Nokia advertising team have realized that using a product placement to get their products on the big screen, in living rooms or computer LCD could be cheaper and more effective than purchasing the ad space or time.

For those who aren’t familiar with this term, product placement is a form of advertising where companies a fee in order for branded products to be prominently displayed in a movie, TV show or other media production.

You see, usually when the commercials comes on the TV, you change the cannel, go to the fridge, bathroom, or wherever and by the time you come back, someone’s spent a little fortune on advert you missed which is not the case with the product placement adds.

Product placement is a well-established actually and it’s the growing trend lately, Nokia N81 was spotted in Alicia Key’s music video (Like You’ll Never See Me Again), Nokia Tube appeared in the Batman Movie and latest Britney’s 'Womanizer' video, SuperNova made an appearance in I Don’t Care video clip from Fall Out Boy and the latest one in series is the Nokia N96 which plays leading role in Katy Perry’s 'Hot N Cold' Video!

So no matter do you like the product placement or not here is the video with in which Nokia N96 plays an important role. It’s obviously that Nokia trying to increase the popularity of this phone on all possible ways and this video is just another attempt to convince consumers that Nokia N96 is not that bad product at all.

In case you are not interesting in video and want to skip it and see the handset only, go straight to 2:50!

Katy Perry is a singer-songwriter from Santa Barbara, California. Her two most popular songs to date are "Ur So Gay" and "I Kissed a Girl."

Katy Perry's music video for "Hot N Cold" depicts the pop star as a bride-to-be who is stood up at the altar. Throughout the video, Perry is shown chasing after her soon-to-be husband until it is revealed at the end that it was all a daydream and the couple is happily married. "Hot N Cold" is the third single from Katy Perry's album One of the Boys.