30 September 2008

Live Stream or Record and Upload
High Quality Video on Nokia S60 3rd Ed Devices

Kyte, the universal digital media platform for brands and communities, today announced the public availability of Kyte Mobile Producer for Nokia S60, a mobile application on the Kyte Platform for producing and distributing live streaming video, recorded video and pictures.

Previously in private beta exclusively on the Nokia N95, Kyte Mobile Producer for Nokia S60 is now supported on several Nokia S60 3rd Edition camera phones and can be used by anyone.

From individual consumers to large media and entertainment brands -- to produce and distribute live and recorded content to multiple destinations simultaneously, including web sites, blogs, social networks and mobile phones.

The Kyte Mobile Producer for Nokia S60 private beta program has been a huge success. Major recording artists and media and entertainment brands such as The Pussycat Dolls, 50 Cent, Huffington Post, SPIN Magazine, KCRW, Southern California's leading National Public Radio (NPR) affiliate, and many others, are using the Kyte Platform to easily produce and distribute authentic video content and engage with audiences at a level and frequency not previously possible.

"Kyte enables SPIN Magazine to increase its brand visibility online and on the mobile web, and engage with readers on an unprecedented level," said Tom Hartle, president, SPIN Media. "Using Kyte, we are able to provide exclusive content online that drives traffic to our website, which provides more value to our advertisers."

"The general availability of Kyte Mobile Producer for Nokia S60 is very exciting because it gives the global base of Nokia users an instant video production studio in their pocket," said Chris "Broadway" Romero, director of new media, G-Unit Records. "Now, anyone can utilize Kyte to instantly reach a wide audience."

"Kyte enables us to bring our listeners behind the scenes and experience everything the station does from a different perspective," said Anil Dewan, KCRW's Director of New Media. "We used Kyte for our summer pledge drive and to cover the Democratic and Republican National Conventions and were impressed with the flexibility of the Kyte Platform. The ability to stream live or are cord and upload,' with no editing or encoding required, allowed us to provide a lot of interesting content, easily and immediately."

"We are very excited to see the Kyte Platform being adopted by such a wide range of brands within the media and entertainment industry," said Daniel Graf, CEO of Kyte. "The public availability of Kyte Mobile Producer for Nokia S60 means anyone can now leverage the full power of our universal platform to reach and engage with audiences in ways previously only experienced by a select group of private beta partners."

Kyte Platform

Kyte provides an end-to-end, online and mobile platform for the production and distribution of digital content. The Kyte Platform enables brands and communities to:

• Produce - online or mobile video and pictures
• Distribute - live or recorded video content to multiple destinations
  simultaneously
• Engage - connect with an audience and build community through
  multimedia chat, subscription alerts and notifications
• Analyze - report and measure distribution and user engagement
• Monetize - create new revenue streams and monetize branded content
  

Get Kyte Mobile Producer for Nokia S60

To get Kyte Mobile Producer for Nokia S60, point your mobile browser to m.kyte.tv/get and follow the instructions to download Kyte Mobile Producer for Nokia S60.

More about Kyte Player

http://www.kyte.com/platform