23 May 2008

Samsung and Nokia to Collaborate
on Mobile TV and DRM Standard

To encourage greater adoption of broadcast mobileTV services and accelerate service deployment, Samsung and Nokia today announced they will work to achieve interoperability among their DVB-H(Digital Video Broadcast - Handheld) enabled mobile devices and the open standards based Nokia network services system.

The handset manufacturers will work together to support solutions based on the open OMABCAST standard available for operator partners interested in deploying multi-vendor mobile TV services and trials in 2007 and onward.

"Within DVB-H technology, Samsung has already commercialized handsets based on the CBMS OSF standard, and will develop the OMA BCAST standard based mobile TV handset. Its inclusion in our product portfolios will enhance our customers' flexibility in choosing suitable standards based on their business models," says Kwang Suk Hyun, Senior Vice President of Alliance Team of Samsung Electronics Co., Ltd.

"Nokia warmly welcomes the collaboration in accelerating the adoption of DVB-H based mobile TV services to the market. We see that the OMA BCAST standard is essential in launching mobile TV services on a global scale,"says Harri Mannisto, Director, Multimedia, Nokia.

"Further, thewell-defined service and content protection profiles within the OMA BCAST standard such as the already now available OMA DRM, provides the ideal path towards standardized solutions enabling a coherent and open market for successful worldwide mobile TV deployments."

The deployment of mobile TV services will offer new business opportunities for companies across the value chain, including content and broadcast companies, mobile service providers, infrastructure and handset manufacturers, and technology providers.

The availability of interoperable DVB-H enabled devices and services is a key factor in further opening up the market. DVB-H is an effective technology for deploying broadcast mobile TV among the many digital technologies available to deliver mobile TV services. DVB-H technology offers high service level quality, low battery consumption and offers the end-user the ability to simultaneously receive broadcasts while using other mobile services such as telephony and internet access on their device.

In parallel to supporting mobile operators launching mobile TV services based on existing technologies in their networks, Samsung and Nokia are both active in ongoing standardization and technology development to optimize the broadcast mobile TV experience. The companies will work on interoperability efforts using the open OMA standard while continuing to participate in industry-wide interoperability efforts within the related standardization bodies