18 May 2008

Why So Incompetent??
Nokia goes for 1% market share in US!

What should I do on a boring Sunday morning? I don’t know really, actually I never know what to do on Sundays. If you have the same problem and if you're looking for some interesting weekend reading I think that I’ve just found something to share with you.

Michael Mace from the Mobile Opportunity Blog writes an interesting article about a theme that we've covered before, Nokia is apparently huge everywhere beside in the North America.

The article is called " Nokia goes for 1% market share in the US ", and it is focused on how badly Nokia handles itself in the US market!

Okay, I'll admit in advance that this is going to be a pretty snarky post, but it never ceases to amaze me how badly Nokia handles itself in the US market. In Europe and most of the rest of the world, Nokia operates like a fighter jet, incredibly nimble and powerful.

But in the US, it's more like a biplane. An old biplane. With holes in the wings. Nokia's market share in the US has dropped from 20% to 7% in the last two years (link), and sometimes I wonder if it's trying for 1%.

Case in point: Nokia's "Open to Anything" ad campaign featuring people who have created software for Nokia N95 smartphones (link).

It features, swear to God, a guy who created a self-hypnosis application for the N95, someone who created a bad breath detector, a man in the Witness Protection Program who created a location-aware app to track the hit men chasing him, a ditzy woman who uses the phone to track fertilizer schedules for her plants, a jealous wife who created a lie detector, and a flake Jewish photographer who glued together two n95s to create a 3D camera.

This is exactly how I feel at the momet