06 May 2008

ESPRE LIVE Video Playback on Nokia N95:
CMO to Introduce at Digital Hollywood

ESPRE Solutions, Inc., a Dallas-based video media solutions and technology company, announced today that it has successfully ported ESPRE Live™ technology to the Nokia™ N95 phone.

For the first time it is possible for any video encoded with the ESPRE Lightning Strike™ (LSVX) codec to reach 3G, video-enabled phones, without any specialized hardware.

ESPRE Solutions CMO and Digital Hollywood panelist will be available to provide demonstrations while at the show.

ESPRE Solutions has ported the LSVX™ video player to the Nokia N95 to demonstrate "stunning quality" streaming video over networks at 30 frames per second using less than 300 kbps over the Internet. The straightforward port of the existing LSVX™ player to the Symbian OS demonstrates the power and flexibility of the suite of video development tools known as ESPRE LIVE SDK.

The Symbian based software-only player decodes the ultra-high compression from the LSVX™ encoder for an exciting user experience on the high quality screen of the N95. Such high quality video playback at low data rates will revolutionize the markets for web broadcasting to cellular phones and leads the way for phone-to-phone video sharing. Live video conferencing to cellular phones will soon be possible.

These new capabilities with the end-to-end solution components of the ESPRE Live SDK provide web applications with high quality video functionality for web delivery as well as web based media production. The JavaScript and Java based APIs in the ESPRE Live SDK make it easy to use by the millions of Java programmers worldwide. ESPRE will demonstrate this streaming video on the N95 at upcoming trade shows and conferences, including JavaOne later this week.

"Mobile is the new frontier for online multimedia," said Steve Vonder Haar, research director of research firm Interactive Media Strategies. "Solutions -- like those developed by ESPRE -- that make the distribution of Web audio and video to cell phones more affordable and reliable help set the stage for the emergence of a range of new consumer and business applications of online multimedia in the mobile environment."

Gianluca Ferremi, ESPRE's Chief Marketing Officer, and a panelist at Digital Hollywood, "Personalized TV: Exploring the True Power of IPTV," highlights how this technology will impact the future of content distribution, "Business models based on content distribution require mass market to work. The problem with video today is that it is available, in high quality, only to the very limited number of households that have sufficient bandwidth. With the LSVX, high quality content can be encoded and streamed in a cost effective way to more than 400 million DSL households and 200 million mobile phones, allowing any content provider to distribute their content to the biggest customer base possible."