02 May 2008

Adobe Announces Open Screen Project

Adobe announced the Adobe Open Screen Project which is dedicated to ensuring a consistent rich Internet experience across a broad range of digital screens and form factors including mobile phones, consumer electronics, televisions and personal computers.

This experience will be driven by Adobe Flash Player and in the future Adobe AIR and is meant to ensure that designers and developers can focus on the consumer experience and know there efforts will scale across different platforms and screens.

Simply put the mission of the Open Screen Project is meant to enable a consistent runtime environment for designers and developers across desktops and devices.

The Open Screen Project is supported by technology leaders, including Adobe, ARM, Chunghwa Telecom, Cisco, Intel, LG Electronics Inc., Marvell, Motorola, Nokia, NTT DoCoMo, Qualcomm, Samsung Electronics Co., Sony Ericsson, Toshiba and Verizon Wireless, and leading content providers, including BBC, MTV Networks, and NBC Universal, who want to deliver rich Web and video experiences, live and on-demand across a variety of devices.

The Open Screen Project is working to enable a consistent runtime environment – taking advantage of Adobe Flash Player and, in the future, Adobe AIR -- that will remove barriers for developers and designers as they publish content and applications across desktops and consumer devices, including phones, mobile internet devices (MIDs), and set top boxes.

The Open Screen Project will address potential technology fragmentation by allowing the runtime technology to be updated seamlessly over the air on mobile devices. The consistent runtime environment will provide optimal performance across a variety of operating systems and devices, and ultimately provide the best experience to consumers.

Specifically, this work will include:

• Removing restrictions on use of the SWF and FLV/F4V specifications
• Publishing the device porting layer APIs for Adobe Flash Player
• Publishing the Adobe Flash® Cast™ protocol and the AMF protocol for robust data services
• Removing licensing fees – making next major releases of Adobe Flash Player and Adobe AIR for devices free