11 December 2007

Sony Ericsson Announces High Performance Bluetooth Headset with a Female Touch

Sony Ericsson has just announced the release of its light, comfortable, stylish and high performance female Bluetooth Headset that pretend to be every woman’s must-have handbag accessory.

Well, I tend to disagree with them, maybe I am blind but I really don’t know what is so great about? Pretty ugly and boring piece of hardware if you ask me and I just can’t realize why they promote it as the woman’s must-have equipment?

Oh, and another weird thing is that headset that is truly designed for the modern woman is promoted without a single girl in the press materials, just an ugly male faces, no comment really ;)

Sure, from other hand I am not female and it could be reason why it doesn’t looks that exciting for me.

Anyway, here is the full press release: Crowded handbags, trying to find that ring-tone and juggling your time is difficult in today’s busy world. That’s why Sony Ericsson has developed a stylish and easy to use accessory that will keep you in touch, look great and organise that active life – the Bluetooth™ headset HBH-PV712 Style Edition.

A headset truly designed for the modern woman that combines performance, functionality and style. From the tennis star to business women and young mothers, the Bluetooth™ Headset HBH-PV712 Style Edition is the ultimate tool for making the day go that little bit more smoothly.

The new Bluetooth™ Headset HBH-PV712 Style Edition will be a welcome relief to active, fashion-conscious women across the globe, and comes after extensive research by the Sony Ericsson team to find out just exactly what the active, modern woman wants: an easy to use Bluetooth ™ Headset that looks great, fits in your handbag and works well. Throughout the design process, women have been thought about, from the considerable amount of talk-time available and the user-friendly technology, to the comfortable swirl ear hook which makes the headset easy to apply even with long hair.

The high performance Bluetooth™ Headset HBH-PV712 headset with audio enhancing technology, including Digital Signal Processing (SP) and Fast Automatic Volume Adjustment technology, ensures crystal-clear sound wherever you are; while three stylish accessories make sure you look always look the part, from the tennis court, to the dance floor:

• Three Style-up™ covers, designed to detach from the headset in one step so that you can quickly change the cover to fit your mood and outfit. Choose from red with silver detail; black with silver, purple and red detail; and purple plated.
  
• Novel necklace carrying solution, silver-plated and decorated with red, silver and black pearls, it’s been designed to match each of the Style-up™ covers, has a quick release feature for incoming calls and can be adjusted to fit your outfit. Just detach and go. You can also adjust the size of the necklace to match your outfit for the latest way to wear your handset in standby mode.
  
• Stylish pouch providing a sophisticated carrying solution, with circle motif and red net. Big enough to fit your phone and headset and still small enough to fit in your bag.

Sophie Herschtel-Keldsen, Product Business Manager for the Bluetooth ™ Headset HBH-PV712 Style Edition said: “Wireless call handling is the future, whether you’re at home, at work or out and about. Confident, easy to use and convenient, the Bluetooth ™ Headset HBH-PV712 Style Edition follows the runaway success of the Bluetooth ™ Headset PV705 Style Edition. We understand the needs of today’s women and continually develop new and exciting products that are attractive, fashionable and easy to use.”

The Bluetooth ™ Headset HBH-PV712 Style Edition builds on years of Sony Ericsson experience and test results when it comes to Bluetooth™ technology and design. It will be available globally in February, 2008.

At a glance:
Facts and Figures for Bluetooth™ Headset HBH-PV712 Style Edition

• Standard 1 year warranty
• Packaging content:
  • Bluetooth™ Headset HBH-PV712
  • Two extra Style-up™ covers
  • Adjustable necklace with quick release
  • Phone and headset Pouch
  • Standard Charger CST-61
  • User Guide
• Weight: 14 g / 0.49 oz
• Size: 61 mm x 18 mm/2.4 x 0.71 in
• Color: red with silver detail / black with red, purple and silver detail / purple plated
• No of keys: 2
• Compatibility: All SEMC phones and other bands incorporating Bluetooth™
• Talk time: Up to 15 hours
• Standby time: Up to 500 hours
• DSP and Fast Automatic Volume Adjustment
• Auto pairing™
• Last number redial
• Bluetooth™ 2.0 + EDR