17 December 2007

Nokia Nseries helps MTV with climate change campaign by capturing Cannes Young Advertising Creatives in action

During the prestigious 2007 Cannes Lions Advertising Festival, camera crews using video-optimized Nokia N93i devices tagged along with the Young Creative Film Competitors on their 48 hour mission to shoot a 30 second commercial, also using the Nokia N93i, for MTV SWITCH, a new campaign from MTV Networks International designed to educate and encourage alternative options to help save the planet. This marks the first time such extensive access has ever been granted to a camera crew during the two year history of the Cannes Lions Advertising festival.

Recognizing the unique opportunity to capture aspiring young creatives in action and aid in the education of environmental issues, Nokia Nseries recorded the trials and tribulations of the 20 teams representing 20 countries in their race for first place.

With 40 hours of content filmed on the Nokia N93i, the footage was edited into an exclusive behind the scenes documentary, "Short Film Shootout: Cannes", which will be available for broadcast on MTV's 61 TV channels across 161 countries starting on December 20, 2007.

"Nokia Nseries was thrilled to be a part of this project to arm filmmakers with this exciting new medium of mobile video through which the students could create commercials and the film crew could capture the experience for all the world to see," said Tapio Hedman, Senior Vice President, Multimedia Marketing, Nokia.

"The Nokia N93i devices that were used in this project are a perfect example of how Nokia constantly pushes the frontiers of technology forward to provide innovative new media for everyone to leverage as they create and share their works."

The effects of climate chnage

"We are extremely thankful for the generosity and creativity that Nokia has demonstrated, as well as the talent of these young filmmakers in showing millions of young people around the world how doing small things can make a massive difference to the world's carbon emissions," said Bill Roedy, MTV Networks Vice Chairman. "MTV SWITCH is harnessing the power of these creative minds to make climate conscious behaviour an every day reality. Everyone, no matter what age or where they live, can take simple actions to reduce their carbon footprint."

With the release of the special behind the scenes documentary "Short Film Shooutout: Cannes", all Young Creative Film Competitors participants were able to contribute to this important environmental campaign. The documentary, as well as additional content, will be available for viewing online after December 20 on www.MTVswitch.org and www.nseries.com/cannes.