03 August 2007

Why doesn't Symbian launch a desktop?
It's a crazy idea, but let's give it a look...

I’ve just found an interesting article over at Techworld, written By Peter Judge.

The similar article to one that I’ve spotted a few months ago about Nokia as the computer company.

He say it’s a foolish idea maybe but I don’t think so, our lovely phones are already small computer actually and there is no doubt that they will be updated and improved in upcoming years.

In a matter of fact, I think that they’ll soon or later reach the point when they’ll be more like computers and less like the phones, the just released Nokia E90 is the very nice example of this theory, it has faster processor, more RAM, larger “HDD” and better screen than my very first PC!

Here is the part of the his article:

Symbian has 72 percent of the world smartphone market - but is virtually nowhere in the US, where Windows Mobile rules the roost. Much of this is probably to do with the perceived benefits - for users who need to link their phone to applications on a desktop - of having Windows on both.

Those benefits may be spurious (or it may actually be disadvantage) but the effect is real enough. Windows owns around 90 percent of desktops, both in business and in homes.

Symbian points out that it's still in the lead outside the US, and also points out that the smartphone is only one sector, and it has the whole vast mobile phone space to play with. Inasmuch as it accepts Windows Mobile as a problem, it says it has the answer in diversity and scalability. Symbian phones go down below $150, and right up to the highest-end multimedia video-playing devices, and all the top handset makers use it for some phones - which isn't the case with Windows Mobile.

The US is also an anomaly, as Symbian's VP of US operations Jerry Panagrossi pointed out to me: "Our strategy is based on market timing," he says. Smartphones don't take off till a region is saturated with phones, and operators need to move to data services. That's happened in Asia and Europe, and hasn't quite happened in the US - fewer than 80 percent of Americans have a cellphone, so operators are still pursuing the remaining customers with subsidised phones and long contracts: "That strategic approach doesn't lend itself to the sale of smartphone categoary devices," says Panagrossi.

Read more :

.:[ Rest of the article you can find right here ]:.