27 June 2007
Five Questions About Mobile Games with
Nokia’s Mark Ollila
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Dr. Mark Ollila, Nokia’s Director of Technology & Strategy for Games and Multimedia |
Scott Goldberg has an interesting interview over the Dmwmedia about the mobile games space with Dr. Mark Ollila, Nokia’s Director of Technology & Strategy for Games and Multimedia.
Dr. Mark Ollila, sat down with DMW for five questions about the mobile games space. As one of the world leaders in mobile technology with its N-series products, Nokia is poised to be among the major influencers of the space over the next several years. We discussed some of the things going well in mobile gaming, and some of the challenges that remain.
Dr. Ollila is a panellist at the upcoming Mobile Games Insider event in Santa Monica, CA on July 10.
What is the current state of the mobile games space?
One of the things we’ve been observing is that there obviously seems to be a lot of consolidation happening.
From a Nokia perspective, what we’ve really been observing and focusing on is how we actually make the consumer experience a much better one. Among the things we’ve observed is that it’s a very complex world out there. It seems that there are a lot of games available, some of them are bad and some are good, and the way to actually get that content to your handset has been very difficult and not a rewarding experience to the consumer.
We’re focusing very much on this new N-Gage experience, which is about discovery of content in a very easy mechanism, the ability to try-and-buy that content, and to actually learn about that content in a community-like fashion. And obviously we’re adding flexibility to how you pay for that content.
What are some of the obstacles the industry faces to reach the growth potential that’s been forecasted (ie, growing from $3.3 billion this year to $10 billion by 2009)?
I think one of the key things that needs to happen is we need to have a situation where people are actually buying content or doing some form of monetization of that gaming content. And not only doing that the first time, but having a repeat-purchase situation occurri.. .. .
video of the Nokia N73 that runns Duke Nukem 3D maybe this is not so amazing nowadays, maybe you are not surprised or excited about, but if nothing else the video shows that Nokia wasn't kidding when they change the naming of the N-series from the Smart Phones to the Multimedia Computers.
Duke Nukem 3D beta running on Nokia N73 |
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*click to watch it |
These devices are definetly powerful enough to run the popular 3D FPS games like Duke Nukem 3D and more to come I hope.
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Lock’n Load 2 is a good example of a 3D game that expands the game world outside the screen limits. (Images courtesy of Blaze) |
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