19 March 2007

Samsung 8-GB moviNAND High-capacity flash memory for mobile phones

Samsung Electronics Co., Ltd., the leader in advanced semiconductor technology, announced a new high-performance memory solution for data-intensive, multimedia handsets at the third annual Samsung Mobile Solution Forum today

Samsung have got into a crazy stream of unbelievable cellphone enhancements. After AMD’s attempt of producing X-Box graphics on cellphones, we have Samsung’s 8-GB moviNAND chips all ready to slip into the ever popular phones of our day.

This is a major advance as cellphones will soon be able to store as much as iPods do.

The last best by Samsung was 4GB. Having it doubled is a welcome move and we cannot wait to place our hands on this ever awesome investment. The moviNAND line consists of four 50-nanometer, 16-gigabit flash modules, a high-speed Multimedia Card (MMC) controller, and related firmware.

“moviNAND solves a dilemma faced by many of our mobile customers – how to put a large amount of NAND flash in a small space behind a standardized, high speed serial interface,” said Don Barnetson, Director, Flash Marketing, Samsung Semiconductor.

moviNAND satisfies all of the major architectural concerns of mobile device designers with its high-speed, high capacity and extremely small form factor. moviNAND is smaller than competing devices being marketed and takes advantage of its high-performance MMC (multimedia card) interface to provide the fastest mobile data processing possible at 52 megabytes per second.

As an embedded memory card, Samsung's moviNAND makes it unnecessary to have an external memory card slot in mobile devices. Another option is to use the embedded flash with a removable MMC card to enable a virtually unlimited amount of higher storage capacity.

"As consumers look for increasing volumes of embedded storage in MP3 players and media-player cell phones, products that offer large NAND capacity while simplifying NAND interfaces will see a significant increase in demand," said Jim Handy, Director of Nonvolatile Memory Services at Semico Research. Semico sees a very large potential market for such devices including moviNAND, a market it estimates will grow as large as $4 billion worldwide by 2010.