11 January 2006

Strong Appeal for Nokia's
Next-Generation Mobile Games

Over half of mobile game users surveyed preferred Nokia's next-generation mobile games instead of Java™ 2D and Java 3D games. They quoted graphical quality and replayability as key motivators for purchase and play.

Mobile phone games have come a long way since Snake was first embedded in Nokia devices in 1997. Today, mobile phone owners have the opportunity to sample much more sophisticated mobile entertainment.

Starting next year, consumers can easily find, buy, play and manage great quality mobile games on the latest Nokia Nseries and other Nokia S60 devices. In preparation for the upcoming launch, Nokia has undertaken research to investigate current and future attitudes to mobile phone game consumption.

Nokia commissioned Nielsen Entertainment to conduct research in six countries worldwide. One hour interviews were carried out with 1,800 participants across China, Germany, India, Spain, Thailand and the United States.

The findings provide a global overview of mobile phone gaming habits and what mobile phone gamers are looking for in the next generation of mobile gaming.

Read the full report with valuable information including average length of play, preferred method to find and download games, trial preferences, and more.

Creatures of the Deep	System Rush: Evolution

Download:

Evolution_Of_Mobile_Gaming_1_0_en.pdf