20 March 2006

Gallery of the preloaded Memory Stick
applications and partners

Sony Ericsson announced that applications from 11 UIQ 3 partners have been selected for preload on the P990's accompanying Memory Stick.

This follows previous announcement at The Smartphone Show in October 2005 introducing the UIQ 3-based P990 smartphone to the global developer community and Sony Ericsson Developer World's continued support of partners in the development of applications for the new UIQ 3 software platform.

Sony Ericsson Developer World also provides Symbian OS™ v9.1, UIQ 3.0 Tips, Tricks & Code, UIQ 3-related Docs & Tools and Symbian Signed Developer Certificate (DevCert) information to help professional developers create new UIQ 3 applications for Sony Ericsson phones.

32MB of the standard 64MB available on the Memory Stick included with the P990 is reserved for partner applications. The applications from the 11 confirmed preload partners so far are presented in the gallery below and cover business and productivity, security, entertainment, translation and mobile navigation. These are Try & Buy versions*, and will have direct links to the Sony Ericsson Application Shop for download and purchase of the full versions directly from the phone.

Gallery of the preloaded Memory Stick applications and partners

3GVision: Scanning Dictionary

3GVision is a leading provider of camera recognition solutions and has developed the world's first dictionary using the mobile phone camera to read and translate words. The Scanning Dictionary can be used on any printed text: point, click, translate. 3GVision Scanning Dictionary can translate words directly from books, newspapers, restaurant menus, computer screens, billboards and more. This innovative application answers real needs of mobile users and adds tremendous value to having an in-built digital camera on the phone. In addition, it supports all the features provided by leading electronic dictionaries. "Scanning Dictionary is an excellent example of the value of the camera for mobile phones. It is a good demonstration of the smart role of the camera in the mobile phone future," said Mendy Mendelsohn, Founder and CEO of 3GVision. More information about 3GVision>>

Appello: WISEPILOT™

Appello turns the P990 into an all-inclusive satellite navigation system with its WISEPILOT™ application, providing location-based turn-by-turn instructions with maps so far covering Europe and North America. With this application, already popular on several other Sony Ericsson phones, users can also view current traffic situation, get speed camera alerts, road and highway exit sign information and find people and companies in integrated directory listings. "We continue our success story of supporting a wide range of phones within the Sony Ericsson portfolio and we are thrilled to be able to offer Wisepilot as a Try and Buy navigation service for the Sony Ericsson P990 and M600," says Leif Sundstroem, CEO at Appello, "The customer segment for these new handsets fit very well with the category of users who also want high quality mobile navigation and we are proud to offer a very attractive service of high quality. The new Sony Ericsson phones are complete power tools for the business as well as the private user and Wisepilot completes the experience with its all-inclusive navigation functionality." More information about Appello>>

Birdstep: SmartRoaming

Birdstep has created a hosted roaming service allowing P990 users to enjoy seamless mobile connectivity across Wireless LAN and GSM/GPRS/UMTS networks, independent of operator or subscription type. The SmartRoaming Client ensures secure and automatic network identification, user authentication and continuous network connection without application downtime or the user needing to know what network is available, how to connect or worrying about security risks. Through setting SmartRoaming profiles the enterprise or individual user can define network preferences based on policies that make sense for work efficiency and cost management. "The development of the SmartRoaming client on the UIQ 3 platform was very smooth and permitted us to meet the deadlines ahead of our plans. We were very pleased with the efficiency of the platform and especially with the large touch screen of the P990 smartphone. Our development team utilized the strengths of the user interface to create a more enjoyable user experience of our solution. The availability of many applications for this device helped us with testing our solution for a multitude of relevant scenarios," said Espen Klovning, VP Development of Birdstep Technology. More information about Birdstep and SmartRoaming>>

EPOCWARE: Handy Day, Handy Safe, Handy Expense and SlovoEd

EPOCWARE is an experienced development company and long-lasting Symbian OS partner with a good track record of applications for Sony Ericsson smartphones, several of them best-selling applications in the industry. The Handy Day, Handy Safe and Handy Expense applications allow the P990 user to get an overview of appointments and tasks, quickly launch favorite applications, safely store and manage personal information like credit card numbers, user names, passwords, codes and accounts, and track and manage expense reports while traveling. With SlovoEd dictionaries the P990 becomes a multi-lingual, mobile translation tool that is always at hand. More information about EPOCWARE>>

MobiMate: WorldMate

MobiMate is a developer of some of the top-selling applications on the Symbian OS UIQ platform. The track record of the WorldMate application on previous Sony Ericsson smartphones made this a natural choice for preload with the P990. This award-winning travel service provides subscribers with access to critical travel-related information anywhere, anytime. Features like weather forecasts, world maps, flight schedules and real-time flight status, weight and measurement conversions, country and area dialing codes, currency exchange rates and world clocks make this application ideal for business travelers and backpackers alike. "Many of WorldMate's customers, smart mobile business travelers, have traditionally adopted Sony Ericsson's smartphones for their functionality and design. We believe the P990 will appeal to these mobile managers and will provide them with the full range of WorldMate capabilities on it," said Nadav Gur, CEO of MobiMate. More information about MobiMate>>

Mobipocket: Mobipocket Reader

Mobipocket, recently acquired by Amazon.com indicating ever-increasing interest and trust in the mobile content market, continues to provide Sony Ericsson smartphone users with easy access and reading of e-books and e-news through its new UIQ 3 version of the successful Mobipocket Reader. Thousands of titles including current best-sellers, world-renowned dictionaries as well as major e-news websites, RSS feeds and weblogs are available for purchase and download for easy reading directly on the P990. More information about Mobipocket>>

Rock Your Mobile!: Abakus

Rock Your Mobile! has created a software calculator resembling the functionality of some of the most advanced, regular calculators that you can purchase at an electronics store. The Abakus calculator allows the P990 smartphone to be used both by people wanting a basic calculator with large software buttons and an easy-to-use interface and by more advanced users for complicated scientific calculations including logarithmic and exponential functions, operations and conversions in binary, octal, decimal and hexadecimal form. More information about Rock Your Mobile!>>

SMOBILE Systems: SMSGuard

SMOBILE Systems (formerly known as FB-4) creates mobile security software to prevent intrusions and data compromises. Their SMSGuard is an application that lets the P990 user filter incoming text messages to successfully block messages from unauthorized senders without interrupting authorized messages. The application allows the user to create a blacklist of numbers and have SMS messages received from those numbers either automatically deleted or moved into a spam folder. With SMSGuard the user can also control the alert or dialog that occurs when an SMS message is received by the phone. "We are determined to provide protection for every mobile user, regardless of what platform or operating system they are using. Our latest offering for the P990 proves to the world that we are number one in mobile security, and we will continue to lead the pack in protecting every new smartphone device," said Mike Patterson, CEO at SMOBILE. More information about SMOBILE Systems>>

Wayfinder: Wayfinder Navigator

Wayfinder has had their mobile navigation application distributed in many countries and successfully bundled together with Sony Ericsson's previous smartphones. Wayfinder Navigator can be used as a stand-alone map application or together with a small Bluetooth™ GPS box that keeps track of the user's position to provide turn-by-turn instructions. With the new UIQ 3 version it's also possible to see where WiFi hotspots are available in order to use the P990's WLAN capability to access your corporate network and e-mail. "Sony Ericsson's new smartphone has a number of new clever functions that will make the user's life easier, and Wayfinder's contribution to this is our prize winning mobile navigation solution Navigator, which helps users find their way fast and easy with turn-by-turn instructions," said Magnus Nilsson, CEO Wayfinder Systems. More information about Wayfinder>>

WebGate: Advanced Call Manager

WebGate has been successful with their Advanced Call Manager application for the Sony Ericsson P910 in China and several markets in Asia Pacific, and now provides a UIQ 3 version for the P990. Advanced Call Manager is an application for convenient management of incoming calls, recognized by a growing number of customers worldwide as a must-have tool in their busy daily lives. "We are very honored to have been selected by Sony Ericsson as one of the first UIQ 3 application partners for this new flagship phone. Sony Ericsson smartphones are truly remarkable in their ability to enrich the user experience and we are happy to participate in this great opportunity to promote new content usage. It was a challenge to deal with cutting edge new technologies on which this device is based and we are proud that we handled this work with due technical excellence," said Spartak Kabakchiev, Managing Director of WebGate. More information about WebGate and Advanced Call Manager>>

ZingMagic: Chess Professional and Zingles

ZingMagic is an expert on board, card and puzzle games and complements the diverse offering of the new Sony Ericsson P990 well with its excellent Chess Professional and popular Zingles games. ZingMagic's award winning Chess Professional is a stimulating and challenging game for beginners and champions alike. Based on a powerful chess engine written by a world renowned chess programmer, consumers can not only play the mobile computer but also each other via Bluetooth or SMS. Zingles, also known as Sudoku™, is a simple yet highly addictive, logic puzzle game. John Holloway, ZingMagic's CEO commented, "We are delighted that our applications have been recognised as the best in their class. By taking full advantage of the enhanced capabilities of the new Sony Ericsson devices we can provide a much richer user experience for the benefit of all."  More information about ZingMagic>>

* Try and Buy applications have some limitations. Some software and user guides may not be localized for all markets. Similarly some products may only be supported in certain languages or service coverage may be limited. Some products may be unavailable in certain markets or at first launch date. The minimum requirement in order to have an application distributed globally by Sony Ericsson is to support at least the EFIGS (English, French, Italian, German and Spanish) languages and traditional Chinese.