02 April 2009

WeatherBug Launched Local Weather Widget
For Nokia's Devices based On The S60 5th Edition

WeatherBug, the world's leading provider of live, local weather information and services, announced the finger friendly WeatherBug widget for the Nokia’s touchscreen devices based on the S60 5th edition.

"Accurate, local weather information is of the utmost importance to our users, not only to plan their days, but to protect their families from severe weather.

WeatherBug's technology and content are the industry standard, and we are very pleased to make it available to our users," said Tom Libretto, vice president of Forum Nokia.

"Given the popularity of weather information to users, we see significant long term business opportunities for both organizations through the sale of advertising."

According to a Telephia Mobile Internet and IM Report, weather is the number one mobile Internet category after email and is also one of the four most important channels on WAP.

"The mobile device will soon become the preferred platform for the delivery of on-demand weather information to consumers and we are thrilled to announce we are working with Nokia to bring the benefits of our proprietary technology and content to users around the globe," said Bob Marshall, founder, president and CEO of AWS Convergence Technologies, owner of WeatherBug.

The WeatherBug S60 widget includes live, local weather information for more than 50,000 locations worldwide and is local language supported for all regions. Detailed views of the seven day forecast, radar and satellite imagery, and camera images from WeatherBug's proprietary weather network are also available on the S60 mobile widget.

"Nokia has made it a priority to work with WeatherBug and we are excited to launch with them and develop on the S60 WRT platform," Chris Brozenick, VP of Product, WeatherBug. "Nokia's S60 5th edition browser platform is a perfect vehicle to drive mobile widget utilization.

The platform provided us with the tools to add "bells and whistles" that lead to an easy and elegant user experience."

WeatherBug's weather information provides a level of depth and granularity that is unmatched in the industry. By combining its key asset -- a proprietary network of weather sensors -- with publicly available sources worldwide, WeatherBug maintains the largest live, local weather network in the world, providing the most accurate forecasts and weather alerts.